Our first stop of the day was Hasselblad. Hasselblad is the company behind iconic photos including the first photos to ever be taken on the moon. In 1937 Victor Hasselblad and his wife opened his own photography store called “Victor Foto”. Victor Hasselblad are up around cameras and films he developed a natural curiosity for photography.
While Hasselblad did not build the camera’s himself he knew what his ideal camera features would consist of. During this time he developed the repo camera. In 1940 he was contacted be the Swedish airfare and asked if he could replicate a German surveillance camera that was found. Hasselblad’s response was “I can build a better one”, which he did. This was when the AK-7 was created. In 1957 Hasselblad released the 500C which was a cornerstone in what they call the “V-system” and is now one of the most iconic cameras.
The 500C is the reason that a Hasselblad camera ended upon the moon. Walter Schirra who was an astronaut at NASA was a photographer who used this camera. He suggested this camera to NASA and they were very impressed with the images that it could produce. This is what led to the co operation between NASA and Hasselblad.
Hasselblad is now a prestigious name that has been used for a variety of iconic photos including Marilyn Monroe, The Beattles on Abbey road, James Dyan and Steve Jobs. Hasselblad customers mainly include professional photographers as well as studios which makes sense seeing as their cameras can range anywhere from 5,000 to 50,000 USD.
After Hasselblad we headed to ABB robotics. We were greeted by Bert who is the Global Product Manager of Software products. We had a great lunch then gathered for his presentation on the “Bright Future for Robotics”.
Bert discussed the importance of robotics in the manufacturing industry and the reason that they did not survive the first industrial revolution. The main takeaway from robots in the manufacturing industry was that companies need to find a way to have robots and humans work together and not keep them separated. Sometimes there are jobs that although would work with robots, would be a lot harder to program than to just have a human do it.
There is many aspects that technology can help within the manufacturing field but it is important that we help aid the humans not replace. Bert also discussed the innovations that are currently being created within artificial intelligence. It was a bit scary to see how advanced technology is getting but exciting all at once. After ABB we headed back for a quick outfit change for the Frolunda hockey game.
Frölunda is the official hockey team of Gothenburg. This was my first experience at a hockey game. We sat in the fan section and tried our best to blend in. Frölunda one with 8 points and I’m already excited for the next time I’ll get to go!
3 Takeaways
- One Hasselblad could pay for a Volvo
- Artificial intelligence is scary
- Hockey is actually really interesting and now i’d like to watch an American game to compare
Leslye's Travels 